Head of Marketing / MTB Lead 100%
Since 1979, the iXS brand has stood for highly functional protective clothing for motorcycling and mountain biking and is represented worldwide. Numerous awards for innovative product concepts and designs underline the high quality standard.
At our headquarters in Sursee (CH), around 30 employees develop high-quality products that combine maximum safety and performance. We are proud to be the first brand ever to give our customers the promise “100 % Airbag Ready” – a milestone in motorcycle safety technology and a clear commitment to the future of protective clothing.
iXS belongs to the Swiss family-owned company hostettler group, which has been active in motorcycles, bicycles, consumer electronics, garden robots and automotive for almost 120 years.
As Head of Marketing & MTB Lead, you will be responsible for the strategic and operational development of MTB marketing and at the same time lead the entire marketing department for the MTB and Moto divisions. You will steer go-to-market activities, campaigns and brand appearances, set clear priorities and, together with internal and external partners, ensure an effective positioning of iXS.
Your tasks
- Development and implementation of the marketing strategy for the MTB and Moto areas
- Leadership and development of the marketing team
- Definition of priorities, goals and KPIs as well as management of the marketing roadmap
- Development and implementation of go-to-market strategies, campaigns, product launches and communication measures
- Further development of the iXS brand positioning in the MTB segment based on market, competitor and target group analyses
- Responsibility for marketing budget, resources, performance and reporting
- Ensuring consistent brand management across all channels and markets
- Responsibility for the athlete, ambassador and creator network as well as for sponsoring, partnerships, events and community activities
- Development of marketing toolkits to support sales, distributors and trade partners
- Identifying new market and growth potential and ensuring a measurable contribution to brand awareness and sales
- Optimising processes and managing external agencies and partners
- Close collaboration with Product Management, Sales, E-Commerce, Supply Chain and management for the successful implementation of the marketing strategy
Your profile
- Completed degree or further education in marketing, communications, business administration or a comparable qualification
- Several years of professional experience in marketing with proven expertise in the bike/MTB sector; experience in the motorcycle, outdoor or action sports environment is an advantage
- Solid experience in go-to-market, campaign management, content marketing, community and athlete marketing, and project management
- Several years of leadership or project management experience
- Entrepreneurial, hands-on mentality with strong execution skills, decisiveness and organisational talent
- Very good German and English skills, both spoken and written
- Confident use of common marketing, social media, web/e-commerce and reporting tools; knowledge of ERP, PIM or MAM systems an advantage
- Readiness to travel as well as flexibility for assignments at events & trade fairs
What we offer
- An innovative company in a forward-looking market environment with a tangible team spirit
- Attractive workplace in Sursee with free parking
- Support for your own personal development, incl. support for internal and external training
- Above-average paid days of absence as well as 16 weeks of maternity leave and 3 weeks of paternity leave
- Flexitime model, 5 weeks of holiday (from age 50 and/or in a senior role: 6 weeks) and fully paid public holidays
- Option of working from home and purchasing additional holiday, as well as flexible part-time positions
- Attractive employee discounts on all products of the hostettler group
- Various benefits with partners (insurance, fleet discounts, courses, admission tickets, etc.).
- Diverse events and activities, such as our legendary hoschi-days
Ready to ride with us?
Apply now and become part of the iXS Family.
Applications from recruitment agencies will not be considered.